Search results for "consumer attitude"
showing 10 items of 10 documents
Purchase intention and purchase behavior online: A cross-cultural approach
2020
This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting relationships in a cross-cultural environment. The proposed model is tested from quantitative research with a sample of 584 online consumers in Colombia and Spain. The following statistical analyses were conducted: CFA, structural equations, measurement instrument invariance, and multi-group analysis with EQS 6.3 software. The study reveals that self-effi…
Consumer attitude toward using smart shopping carts: a comparative analysis of Italian and Croatian consumer attitudes
2016
This paper aims to explore consumer attitudes toward using smart shopping cart, considering country of origin, gender, age, and intentions to use smart shopping carts while purchasing. Moreover, it investigates the influence of extracted factors on consumers' attitudes toward using smart shopping carts and the users' levels of digital competence. The data was collected through survey questionnaires using a purposive sample of 313 Croatian and Italian respondents. To this end, we applied statistical methodologies such as binary logistic regression, factor analysis, and analysis of variance. We found that, compared with Croatians, Italian respondents have a more positive attitude toward using…
EU Experts’ Attitude Towards Use of GMO in Food and Feed and Other Industries
2014
Abstract This article examines European Union (EU) experts’ attitude towards use of genetically modified organisms (GMO) in food, feed and other industries with an eye to developing a general model of EU experts’ opinion formation in this area. The gene engineering has seen rapid advances in recent years with a host of new applications in medicine, agriculture, and related fields. Taking into account the history of consumption, social, economic, cultural and other aspects and the risk perception in general regarding these products the consumers’ willingness to buy genetically modified (GM) products varies from country to country as well as attitude of the experts involved in the decision ma…
Ūdeņraža enerģētikas mārketinga nepieciešamības attīstīšana Latvijā
2013
Elektroniskā versija nesatur pielikumus
Determinant Factors in Purchasing Korean Skin Care Products
2020
The demand and business opportunities in the skin and facial beauty sector have increased in the last 10 yr. The beauty and personal care industry in Indonesia grows on average of 12 %, with a market value of 33 × 109. This research emphasizes the presence of the influence of attitude, subjective norm, and perceived behavioral control on the purchase intention of skincare products that are moderated by the country of origin. The data collection is conducted by distributing questionnaires to a total of 130 respondents. Data obtained through a questionnaire are then processed with Smart Partial Least Square (PLS). The results in this study prove that the attitude and perceived behavioral cont…
Pārrobežu tiešsaistes iepirkšanās un patērētāju uzvedības analīze Ķīnā
2019
Ķīnas patērētāju ikdienā un Ķīnas starptautiskajā tirdzniecībā ir nozīmīgi pieaugusi pārrobežu e-komercijas loma. Ar starptautisko preču mazumtirdzniecības pieaugošu nozīmi ir jāpievērš lielāka uzmanība patērētāju uzvedības tiešsaistē izpētei, bet tikai daži pētījumi koncentrējas konkrētai pārrobežu tiešsaistes iepirkšanās jomai. Šis pētījums veicina patērētāju pārrobežu tiešsaistes iepirkšanās attieksmes un rīcības izpēti. Tā mērķis ir izpētīt faktorus, kas ietekmē nodomu piedalīties pārrobežu iepirkumos tiešsaistē un veikt esošo Ķīnas tiešsaistes patērētāju attieksmes, kas balstīta uz identificētajiem faktoriem, mērījumus. Ierosinātais attieksmes modelis ir balstīts uz tiešsaistes un pārr…
Efeitos da Responsabilidade Social Corporativa na lealdade do consumidor com a marca
2019
Purpose – This paper analyses the influence of CSR associations on brand loyalty. We propose a theoretical model that includes the mediating role of brand awareness, brand attitude and customer satisfaction in the effect of CSR on loyalty, measured as a second-order reflective construct. Design/methodology/approach – We propose a theoretical model estimated via the analysis of covariance structures using EQS 6.1. Data were obtained using an online survey of 351 Spanish sportswear consumers. Findings – This study illustrates that CSR associations have a direct, positive influence on loyalty, and an indirect influence through their positive effect on brand awareness and consumer satisfaction.…
Consumption behavior of eco-friendly products and applications of ICT innovation
2021
The purchase of eco-friendly products is encouraged by the governments due to its contributions to the sustainable development of the environment. It is therefore important to examine factors influencing the purchase of eco-friendly products. Based on the attitude-behavior-context (ABC) theory, this paper constructs a conceptual model, which explores how a consumer’s perceived effectiveness affects individuals’ purchase of eco-friendly products. In details, this paper attempts to examine the mediating role of consumption attitude of eco-friendly products, as well as the moderating effect of applications of information and communication technologies (ICT) innovation. Moreover, by building a …
Consumers' attitude towards rice cooking processes in Korea, Japan, Thailand and France
2013
UT: 000317947100009; International audience; Concerns and attitudes towards nutrition, health, safety, commodity, and sensory appeal are the factors determining cooking processes in one's everyday life. A picture-word matching task was conducted in order to compare consumer's opinion on seven common rice-cooking processes (rinsing, soaking, adding other kinds of rice, cereals, and beans, brown rice germination, rapid-boiling, pressure-cooking, and steaming) in Korea, Japan, Thailand, and France. The results showed that, in each country, the more familiar a cooking process is, the more it is associated with sensory quality. Pressure-cooking, soaking and rapid-boiling were positively matched …
Sosiaalinen media ja sosiaalinen tausta teini-ikäisten nuorten kulutusasenteiden selittäjinä
2020
Tässä artikkelissa tarkastelemme sosiaalisen median vaikuttajien seuraamisen, kaveripaineen ja sosiodemografisten muuttujien yhteyttä nuorten kulutusasenteisiin. Tutkimus pohjautuu kuluttajaksi sosiaalistumisen teorioihin sosiaalisen taustan ja muuttuvan mediavaikuttamisen kontekstissa. Tutkimusaineistona käytetään 800:lle 15-19-vuotiaalle nuorelle tehtyä kyselytutkimusta. Aineisto on analysoitu rakenneyhtälömallinnuksella. Tutkimustulosten mukaan sosiaalisen median vaikuttajien seuraamisella oli vahva yhteys materialistisiin kulutusasenteisiin, mutta ei säästäväisyyteen eikä vastuullisuuteen. Myös kaveripaine kulutuksessa oli yhteydessä materialismiin, Kuitenkin vähemmistö nuorista oli ase…